Last Friday, June 16, 2017, a few Wolverine employees had the opportunity to go to New Orleans and partner with the non-profit unCommon Construction to thank hardworking students interested in trade careers in an effort to address a rising skilled labor shortage

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Wolverine visited an unCommon Construction work site as part of its Project Bootstrap campaign to recognize and thank people for their hard work by outfitting them with new work boots. The 17 New Orleans-area high school students are part of unCommon Construction’s summer 2017 apprentice program where they will build a house from start to finish over the course of six weeks, learning specific trade skills and transferrable job skills as well as gaining valuable leadership experience.  Each student received a new pair of Wolverine work boots along with Wolverine clothing and lunch on Friday, the day before the new building project begins.


unCommon Construction was founded in 2015 with a goal of using the house building process to enhance learning and empower youth in a real-world, hands-on learning environment. Each semester, unCommon Construction partners with local high schools to build a house from start to finish. Over 12 Saturdays and Thursdays each semester, students work as paid apprentices, earn course credit and receive matching “Equity Award” scholarships, which are funded by the sale of each home. This empowers students to have the skills and resources to succeed in the college or career path that they chose, which may be as a skilled labor worker.

Wolverine offered different styles of men’s and women’s work boots on Friday to ensure students have comfortable and protective footwear throughout the project. The boot styles included:

  • • The Wolverine Legend, featuring a CarbonMAX nanotechnology safety toe for comfortable, lightweight toe protection and Wolverine Durashocks technology to absorb shock and return energy.
  • • The Wolverine Blade, featuring an EPX anti-fatigue foot bed and waterproof plus technology to keep feet dry.
  • • The Wolverine Raider, featuring Contour Welt construction that combines the durability of a work boot with the comfort of an athletic shoe.

Wolverine worked with students to fit and select styles that best suited their individual needs.

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