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THE PATHS
WE FORGE
A series to honor those who live and breathe the Wolverine spirit of independence, fearlessness, and grit.
At Wolverine, we exist to support the people who forge their own path; those who stop at nothing to build the future they want. We seek to fulfill this purpose not only through the products we make, but also through the causes we serve and the stories we tell.
From entrepreneurs who risk it all in pursuit of their passion to students who defy societal expectations to learn a skilled trade; from artisans who devote their lives to the mastery of a craft to outdoor explorers who endure unforgiving elements in the name of adventure. Across industries, there are people carving their own way in the world and making tracks as they do. The Paths We Forge is our ode to them.
The Hard Workers of DC55
MAKING CHRISTMAS MERRY
This holiday season, Wolverine is celebrating the many people behind the scenes making spirits bright and making Christmas merry, starting with those at distribution centers fulfilling the heavy demands of online gift orders.
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Jessie Lewis
ROUGH AROUND THE EDGES
With a blowtorch and a crucible Jessie Lewis melts down old silver in order to give it new life. From her studio in Montana’s Bitterroot Valley, Jessie and her brand—Ruby and Revolver—have become known around the country and the world for beautifully raw jewelry combining reclaimed precious metals with uniquely gorgeous stones and rugged looks that lets the metal’s character shine through.
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Blake Corum
WAKE UP EARLY AND PUT IN THE WORK
Blake Corum's journey to becoming a star running back at an elite college football
school begins in a one-stoplight town in rural Virginia. Exposed to the hard work of his
family, he learned at a young age that achieving success takes dedication, hustle,
and sacrifice.
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Jason Robson
THERE’S BEAUTY IN THE BLADE
As Jason Robson polishes each knife that leaves his shop to a gorgeous sheen, he imagines the patina each particular blade will eventually take on. Unlike some artisan bladesmiths, Jason makes his knives to be used and abused.
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Mikel Evans
ART THAT RIDES THE WATER
In a long rectangle of foam, Mikel Evans sees beauty and the potential for great happiness. But first, he must carve it to shape. Though the process of building surfboards is anything but clean, each of Mikel’s custom boards turns out as a flawless piece of functional art.
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Whitney Whitehouse
IN THE MOMENT
For Whitney Whitehouse, the path to becoming a successful traveling photographer has been full of risk and perseverance. The things she most loves about her work are that every day is different, and so are the places she travels.
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Chase Winovich
THE TENACITY OF A WOLVERINE
Professional football player Chase Winovich has never been the biggest guy on the team,
but grit and an unmatched work ethic have helped him excel to the top of his sport. He
credits these traits to his blue-collar roots and the sacrifices his
ancestors made.
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Nathan Miller
CRAFTSMANSHIP ON TWO WHEELS
As owner of the bike shop, Ridgway Wrench in Ridgway, Colorado, Nathan Miller's built his life around the bicycle. He loves finding the balance between time spent riding bikes and time spent honing his craft of working on them.
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Markus Damwerth
TEACHING WHAT'S BEEN FORGOTTEN
Markus Damwerth finds inspiration in wood. The material itself is what Markus, a lifelong carpenter and current professor of architectural carpentry, loves most about his trade.
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Morgen Baldwin
SHE BUILDS BRIDGES
Morgen Baldwin drives her pickup truck down the fresh black pavement of Utah's Bangerter Highway, glancing from time to time out her window at the snow-capped mountains towering along the horizon. She takes great pride in driving this road, because she built it.
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Caleb Donhowe
A RENAISSANCE COFFEE MAN
From latte art to woodworking, Caleb Donhowe brings an all-in approach to every pursuit in his life. With that comes trial and error, risk and reward, and sometimes failure.
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Chase Bardole
FREEDOM CHASER
Bartender-turned-liquor rep, Chase Bardole's life is a perfect cocktail of pavement-pounding ambition, craft, and an endless thirst for freedom.
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Matt Jackson
HARNESSING LIGHTNING
A third-generation neon signmaker and glassblower, Matt Jackson's been drawn to the radiance of neon since boyhood. 35 years ago, he began fiddling around with glass blowing and neon in his dad's shop, and it still hasn't lost its allure.
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