Daniel Van Duinen
Heritage

Wolverine introduces limited edition 1000 Mile x Sword & Plough boot to benefit Operation FINALLY HOME 

Rockford, Mich. (Nov. 5, 2019) – Wolverine, the maker of quality footwear and apparel for over 135 years, is celebrating and supporting veterans with the launch of the limited-edition 1000 Mile x Sword & Plough Veterans Day boot. Wolverine will donate 100% of the limited-edition boot proceeds from November 5-12 to Operation FINALLY HOME, a non-profit organization that builds mortgage free homes for veterans. The boot will be available exclusively on wolverine.com starting November 5, 2019.

“Working with Sword & Plough to create this one-of-a-kind boot that supports veterans through Operation FINALLY HOME is a small token of appreciation and a way that we can celebrate people who have served for our country,” said Andrew Shripka, vice president of marketing for Wolverine. “We are proud to have two great partners in this launch who share our value of supporting people who build the future they want.”

Operation FINALLY HOME is a national nonprofit organization that was founded in 2005 with the goal of addressing one of the most pressing needs of returning troops: a home to call their own. Their mission is to provide custom-built, mortgage-free homes to wounded, ill and injured veterans, the widows of fallen and their families, creating a solid foundation for them to move forward in their lives. Operation FINALLY HOME partners with corporate sponsors, builder associations, builders, developers, individual contributors and volunteers in local communities across the United States to accomplish their mission.

“Operation FINALLY HOME is blessed to have such great support from Wolverine and Sword & Plough.  We have worked separately with these organizations in the past, so this has been a wonderful collaboration,” said Rusty Carroll, Executive Director at Operation FINALLY HOME. “We are grateful that they share our desire to support our mission to honor heroes with homes.”

“The Sword & Plough team is thrilled to partner with Wolverine to support Operation FINALLY HOME and its impactful mission,” said Emily Núñez Cavness, Co-founder and CEO of Sword & Plough, Former U.S. Army Captain. “As a veteran, I appreciate that this Made in USA product honors those who have served through the boot’s traditional military style and use of repurposed shelter half tent material.”

The limited-edition Wolverine 1000 Mile x Sword & Plough boot is handcrafted in the USA paying homage to traditional military boot style and those who have served in them.  Based on the Original 1000 Mile boot pattern from 1914, the limited-edition boot features Horween Natural Marine flesh-out coyote leather and incorporates repurposed military tent fabric from Sword & Plough. Sword & Plough is a veteran-owned, social impact fashion brand that donates 10% of profits to veteran organizations while empowering and employing veterans throughout the process.

Marine boots in World War II were made with the same Natural Marine leather, designed to be used flesh side out because the material was soft enough that the boots could be worn without socks. This was highly advantageous for Marines in desert areas as they were able to easily empty their boots of sand, reducing blisters and increasing comfort. The collaboration boot uses Goodyear Welt construction which was invented nearly 150 years ago and is considered one of the finest methods of shoemaking due to its durability, flexibility and resole-able properties. A Vibram® Pittsburgh outsole, speed hooks and full coyote laces complete the look of a military inspired boot with contemporary styling.

The limited-edition 1000 Mile x Sword & Plough boot is available exclusively on wolverine.com starting on November 5. 100% of proceeds from this boot from November 5 to 12, 2019 will be donated to Operation FINALLY HOME. Wolverine also has Troop ID which offers veterans a discount on all wolverine.com purchases.

For more details visit wolverine.com/heritage.

There are no comments on this post

Be the first to leave a comment!

Your email address will not be published.