WOLVERINE UNVEILS THE WOLVERINE WORKSHOP!
November 2, 2016 – Wolverine, the more than 130-year-old brand known for durable, high-quality boots, introduces the Wolverine Workshop, a new customization service allowing customers to design their own Wolverine 1000 Mile Boots at wolverine.com/custom and the Wolverine Company Store in New York.
“This is an opportunity for people to play the designer role and build a boot that is unique and one of a kind to them,” said Todd Yates, president of Wolverine. “By combining the quality craftsmanship and timeless pattern of the 1000 Mile Boot with the personality and style of our customers, we hope to connect with both brand loyalists and new customers alike.”
Customers can create a fully personalized design from Wolverine’s Original 1000 Mile Boot pattern, choosing from premium upper materials including Horween leather and Charles F. Stead suede ranging from classic brown to hot pink, as well as selecting the outsole, eyelets, laces, stitching colors and monogram. Handcrafted at Wolverine’s Big Rapids, Michigan, factory, custom boots start at $400.
“The Wolverine Workshop harkens back to the time of cobblers who handcrafted boots for their customers one pair at a time,” said Carrie Hill, senior design manager for Wolverine. “We are fortunate to have a factory which can execute excellent quality craftsmanship and attention to detail, allowing our customers today to personalize every detail of their 1000 Mile Boots.”
Custom boots are available in men’s and women’s sizes, and each of the following components are customizable:
- Material for the quarter, vamp, heel, tongue, foot bed and hangtag (13 options)
- Outsole (3 options)
- Eyelets (6 options)
- Laces (7 options)
- Upper stitch color (3 options)
- Welt stich color (4 options)
- Monogram etched on the heel, tongue or hangtag
At Wolverine Company Store, located at 254 Elizabeth Street, New York, customers are offered a hands-on experience with all materials and steps that go into building a custom Wolverine 1000 Mile Boot before placing their order. Customers nationwide can visit www.wolverine.com/custom to view informational videos on leather and suede options, browse curated custom product galleries for inspiration, and place their orders.
Wolverine introduced the first 1000 Mile boot in 1914; using a secret tanning method to create leather that was soft, flexible and durable, the shoe was advertised as “comfortable and durable enough to give you 1000 miles of wear.” With a focus on quality, craftsmanship, durability and comfort in footwear, the Wolverine 1000 Mile boot changed the industry standard forever.
Today Wolverine celebrates this heritage of shoe making with a collection of archival-inspired patterns crafted with meticulous attention to detail, premium materials and quality craftsmanship, including the Original Wolverine 1000 Mile Boot, handcrafted in the U.S.A. with the same time-tested construction methods as the first boot made more than 100 years ago. www.wolverine.com/heritage
ABOUT WOLVERINE WORLDWIDE
With a commitment to service and product excellence, Wolverine Worldwide, Inc. is one of the world’s leading marketers of branded casual, active lifestyle, work, outdoor sport, athletic, children’s and uniform footwear and apparel. The Company’s portfolio of highly recognized brands includes: Merrell®, Sperry Top-Sider®, Hush Puppies®, Saucony®, Wolverine®, Keds®, Stride Rite®, Sebago®, Chaco®, Bates®, HYTEST®, and Soft Style®. The Company also is the global footwear licensee of popular brands including Cat®, Harley-Davidson®. The Company’s products are carried by leading retailers in the U.S. and globally in approximately 200 countries and territories. For additional information, please visit our website, www.wolverineworldwide.com.