We have launched our second annual Project Bootstrap and are now taking nominations from consumers to have their construction site crashed! This campaign aims to thank those that are building the American future though innovation and craftsmanship.
We will be partnering with the winning consumers to outfit their site crewmembers with a free pair of Wolverine DuraShocks work boots, apparel, other giveaways, as well as provide lunch.
“Started in 2015, Project Bootstrap was created to connect directly with those who use our products every day,” said Todd Yates, president of Wolverine Brand. “We send members of our marketing, product development and sales teams to crash the site and spend time with crewmembers. Our teams also share information about Wolverine, learn more about our consumers’ needs, and have some fun by outfitting crewmembers on-site.”
Head to www.wolverine.com/projectbootstrap to nominate your site today!