Q1. Where was your most recent Wolverine purchase?
Select one.
A store
Online/Internet retailers
Catalog
At work/mobile truck retailer
Q2. Which of the following do you currently own?
Please select all that apply.
Work boots/shoes
Hiking boots/shoes
Casual shoes (not including sneakers/athletic shoes)
Dress boots/shoes
Hunting boots/shoes
Q3. When you think of Wolverine, which of the products below come to mind?
Please select all that apply.
Apparel
Boat shoes
Casual shoes
Hiking boots/shoes
Hunting boots
Work boots/shoes
Q4. For each of the Wolverine products listed below, please indicate the situation(s) in which you wear the products.
Q5. What words or phrases would you use to describe Wolverine footwear to a friend?
Please select 3 words or phrases.
Q6. The last time you purchased work boots, why did you purchase a new pair?
Please select all that apply.
I don’t buy work boots
New work boot voucher was provided
Boots were falling apart
Boots were becoming uncomfortable
I wanted to try something new
Boots were dirty or stained
Job change required new boots
I always replace my boots on the same schedule
Boots were on sale or a good price
The boot leather was cracking/stretched out
The steel toe cut through the boot
The sole was cracking
The sole was pulling away
The boots weren’t waterproof
I needed a new safety feature
Someone else (friend, family, co-worker) suggested a new pair
They were a gift
Other
Q7. Approximately how often do you purchase work boots specifically for work?
Select one.
I don't buy workboots
Twice a year or more often
Once a year
Once every year and a half
Once every two years
More than every two years
Q8. How are you currently using your old work boots?
Please select all that apply.
I don't buy workboots
Kept the boots to use for work (multiple pairs for work)
Kept the boots to use outside of work
Kept the boots to use for hiking or other outdoor activities
Donated or gave the boots away
Threw away the boots
Does not apply, first pair of work boots
Other
Q9. How important are each of the following sources when deciding which brands to consider purchasing?
1 = Not at all important and 5 = Very important
Q10. How important are each of the following when purchasing shoes or boots for yourself?
1 = Not at all important and 5 = Very important
Q11. Overall, how satisfied were you with your recently purchased Wolverine product?
1 = Very Dissatisfied and 11 = Very Satisfied 1 2 3 4 5 6 7 8 9 10 11
Q12. How likely are you to recommend Wolverine to a friend or family member?
1 = Very Unlikely and 11 = Very Likely 1 2 3 4 5 6 7 8 9 10 11
Q13. How likely are you to consider purchasing Wolverine in the future?
1 = Very Unlikely and 11 = Very Likely 1 2 3 4 5 6 7 8 9 10 11
Q14. Please select your age range.
-- Select --
Under 18
18 to 24
25 to 34
35 to 44
45 to 54
55 to 64
65 and older
Prefer not to answer
Q15. What is your gender?
-- Select --
Male
Female
Prefer not to answer
Q16. What is your ethnic background?
Please select all that apply.
African American/Black
Asian
Caucasian/White
Native American Indian
Pacific Islander
Spanish/Hispanic/Latino
Other
Prefer not to answer
Q17. What is your household income?
-- Select --
Under $20,000
$20,000 to $39,999
$40,000 to $59,999
$60,000 to $79,999
$80,000 to $99,999
$100,000 or above
Prefer not to answer
Q18. Which best describes the industry in which you work?
-- Select --
Accommodation or food services
Admin, support, waste management or remediation services
Arts, entertainment, or recreation
Construction
Educational Services
Finance or insurance
Forestry, fishing, hunting, or agriculture support
Government Services (including law enforcement)
Health care or social assistance
Information
Management of companies or enterprises
Manufacturing
Mining
Professional, scientific or technical services
Real estate or rental and leasing
Retail Trade
Retired
Transportation or warehousing
Utilities
Wholesale Trade
Other
Not currently working
Prefer not to answer
Thank you for taking time to complete this survey. If you would like to enter to win a pair of Wolverine boots , please enter your information below (*indicates required field). To win you must be 18 years or older at the time of entry and a legal resident of the United States.
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