Wolverine’s Project Bootstrap partners with Academy Sports + Outdoors to outfit crews at Cy-Fair Education Village construction site with nearly 400 pairs of new work boots

Cypress, Texas (Nov. 17, 2016) – Wolverine, the more than 130-year-old Michigan-based company known for its quality work boots and clothing, brought its national Project Bootstrap campaign to Cypress Fairbanks Independent School District’s Education Village construction site on Thursday, November 17, 2016. Wolverine partnered with
Academy Sports + Outdoors to outfit nearly 400 Gilbane Building Company contractors with free Wolverine DuraShocks work boots and clothing as well as lunch and other giveaways.

“Project Bootstrap was created to connect directly with those who use our products every day; members of our marketing, product development and sales teams crash construction sites and spend time with crew members,” said Todd Yates, president of Wolverine Brand. “We were pleased to partner with Academy on this Project Bootstrap event to learn more about our customers needs and thank crew members for all their hard work by outfitting them with new work boots.”

The national Wolverine Bootstrap campaign, inspired by Wolverine’s innovative founder G.A. Krause, aims to partner with people and companies who are building the future and share Wolverine’s bootstrap values. Construction crews across the country are welcome to nominate their job sites for a chance to win by visiting

Gilbane Building Company, founded in 1873 and still a privately held, family-owned company with more than 50 offices worldwide, is serving as a general contractor on the new Bridgeland High School and Elementary School, part of Cy-Fair ISD’s new Education Village in Cypress, Texas. The four-story high school will house 3,300 students and feature an academic wing, collaboration spaces, community building for fine arts, indoor athletics and a dining facility.

“Gilbane has a company-wide commitment to safety and caring for it’s people – our goal is that every employee returns home safely at the end of the day.  We would like to thank Wolverine for supplying safety-toe boots to our team members and subcontractors on this important project,” said Kevin Virag, Safety Director – Gilbane Building Company.

Academy is a premier sports, outdoor, and recreation lifestyle retailer based in Texas, with more than 225 stores throughout Alabama, Arkansas, Florida, Georgia, Indiana, Kansas, Kentucky, Louisiana, Mississippi, Missouri, North Carolina, Oklahoma, South Carolina and Tennessee.

Check out some photos from the event!






About Wolverine

Since 1883, Wolverine has taken pride in crafting durable boots with unrivaled craftsmanship and the highest-quality materials. With a dedication to innovation, Wolverine provides dependable comfort and style to hardworking men and women all over the world. For those who believe in hard work and uncompromising commitment, Wolverine offers the footwear, apparel and accessories to get the job done. For more information visit Wolverine is a division of Wolverine Worldwide. 

About Academy Sports + Outdoors

Academy Sports + Outdoors is a premier sports, outdoor, and recreation lifestyle retailer with a unique assortment of quality hunting, fishing and camping equipment and gear along with sports and leisure products, footwear, apparel, patio sets, barbecue grills and much more. The $4.6 billion company operates over 225 stores throughout Alabama, Arkansas, Florida, Georgia, Indiana, Kansas, Kentucky, Louisiana, Mississippi, Missouri, North Carolina, Oklahoma, South Carolina, Tennessee and Texas, where the company is based. The Academy Sports + Outdoors philosophy is to deliver an unparalleled shopping experience by providing convenience, offering a broad selection of quality products, delivering exceptional customer service and selling the right stuff at everyday low prices. For more information about Academy Sports + Outdoors visit

About Gilbane Building Company

Gilbane provides a full slate of construction and facilities-related services – from pre-construction planning and integrated consulting capabilities to comprehensive construction management, close-out and facility management services – for clients across various markets. Founded in 1873 and still a privately held, family-owned company, Gilbane has more than 50 office locations around the world. For more information, visit


There are no comments on this post

Be the first to leave a comment!

Your email address will not be published.