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QUALITY & TECHNOLOGY
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RUGGED OUTDOOR
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APPAREL AND GEAR
WOLVERINE SURVEY
Wolverine Survey
Shoe Type:
Work
Rugged Outdoor
First Name:
Last Name:
Address:
City:
State:
Zip Code:
Phone:
Email:
Wolverine® Style Purchased:
Store Name:
Store State:
Gender:
Male
Female
Age Range:
17 and under
18-24
25 - 35
36 - 45
46 - 55
56 and over
Education:
High School
Some College
Completed College
Graduate School
Occupation:
Where do you work?:
Inside
Outside
Both
How many pairs of shoes have you purchased in the last 6 months?
1
2
3
4
5
What brands of footwear do you own?
Wolverine
Other
How much do you usually spend on footwear?
Casual Shoes:
under $50
$50-$74
$75-$99
$100-$125
over $125
Boots:
under $50
$50-$74
$75-$99
$100-$125
over $125
How did you hear about Wolverine® Boots and Shoes? (mark each that applies)
Magazine
Radio
TV
Referral
Retail Store
Other
When do you wear Wolverine® footwear? (mark each that applies)
Leisure
Sport
Work
What type of music do you listen to?
Alternative
Hip Hop
Jazz
Heavy Metal
Rock/Pop
Country
Easy Listening
List three (3) leisure activities you enjoy.
Hunting
Fishing
Golf
Camping
Motorcycling
Hiking/Walking
Gardening
Boating
Baseball
Fitness
Home Improvement
Other
Please list your two (2) favorite magazines.
Sports Illustrated
Field & Stream
Outdoor Life
Men's Health
Hot Rod
Time
Reader's Digest
Maxim
Popular Mechanics
Guns & Ammo
Other
What is important to you when you purchase footwear?
Comfort
Durability
Style
Price
Waterproof
Steel Toe/Safety Toe
Metatarsal Guard
Safety Features (such as Static Dissipating, Electrical Hazard, etc.)
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