Introducing the Morley Boot from the Wolverine 1000 Mile Collection

Posted On: Sunday, July 28, 2013 , 1000 Mile

*Click on the pictures for pricing and shipping information

The Morley boot embodies the traditional style of the Original 1000 Mile boot, first introduced by Wolverine in 1914, with a time-tested leather that has a fascinating story of its own.  The tan colorway of the Morely features a vintage military style waxed flesh leather made by the renowned Horween Leather Company. Made through nearly the same process as the Chromexcel leather used in the Original 1000 Mile Boot, the leather is finished on the flesh side (as opposed to the grain side) resulting in a textured finish.

First developed in the early 1900s, the flesh-out leather became a mainstay for the original desert boots used by Marines during World War II.  In the 40s, the leather became so popular that upon the miliatary’s request, Horween shared the proprietary tanning recipe and taught other tanneries how to make the leather because Horween could simply not keep up with the enormous demand.

*Click on the pictures for pricing and shipping information

The leather’s popularity was due to its unique characteristics; sand would not adhere to the boots in the African sand where troops were stationed. The boots were unlined, with the leather grain backing lying against the foot making them cooler than other boots available at the time. The leather also can be burnished up to a shine, fitting the formal military style, while maintaining uniqueness and color variation in each piece that reflects the nature of the leather making process.

Like Chromexcel, Horween flesh-out leather is hot stuffed with a special blend of waxes and greases in an age-old fashion. Because of the way this blend adheres to the fibers in the hide, the oil becomes part of the product ensuring the leather won’t dry out.  The leather ages beautifully, developing a patina and smoothness with age, creating a more burnished look with time.

 

Horween Leather Company

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Wolverine Opens Permanent Company Store in New York's Nolita

Posted On: Wednesday, June 19, 2013 , News

 

Wolverine, the maker of dependably rugged boots since 1883, today announced it will open a permanent store in New York’s Nolita. Located at 256 Elizabeth Street, the store will open at the end of July and will offer a curated selection of goods that share Wolverine’s commitment to quality, heritage and craftsmanship. The new store comes on the heels of Wolverine’s successful New York pop-up shop venture in fall 2012.


“The Wolverine Company Store pop-up was successful beyond our expectations,” said Todd Yates, President of Wolverine Brand. “We wanted a location that showcased our heritage, but what came of it was much more than that. The consumer response was terrific, and we experienced significantly higher volume than expected. After making strong brand connections with so many people, we wanted to continue the momentum from the pop-up with a permanent location.”


Designed by BKLYN Dry Goods, the Wolverine Company Store pop-up shop was named one of the Top 10 pop-up shops by Racked NY, and it also received four prestigious Association for Retail Environment (A.R.E.) Awards this year, including: 2013 Grand Prize for Softline Specialty Store up to 3000 Square Feet, 2013 Visual Presentation of the Year, Special Element Award – Wall Treatment and Special Element Award – Vintage Advertising.


“The four A.R.E. design awards that the pop-up shop received is a testament to the impressive work of BKLYN Dry Goods and their partnership in creating and designing a retail space that resonated with customers,” said Christina Vernon, Wolverine Global Product Line Manager. “We are excited to team up again with Jahn and Kurt of BKLYN Dry Goods, who are leading the development of an innovative store concept that tells Wolverine’s brand story.”


BKLYN Dry Goods created the concept and design of the permanent location, with familiar pop-up store features like wooden beams that were part of Wolverine’s original tannery dating back to the late 1800s, as well as a wall of 170 vintage shoes lasts, featured alongside other new desi

gn elements that will bring Wolverine’s long history to life.


"After the success of the Wolverine Company Store pop-up, we are excited

and honored to continue our partnership with Wolverine,” said Jahn Hall of BKLYN Dry Goods. “ Taking inspiration from many of the elements that made the pop-up project a success, we're hoping to continue to inspire the look and feel of Wolverine retail and look forward to welcoming Wolverine to New York City and a new, permanent home."


In addition to the full men’s and women’s collections of Wolverine 1000 Mile and Wolverine No. 1883 (including the brand’s collaborations with Samantha Pleet and Filson), the store will showcase items from other like-minded heritage brands including Filson, Tellason denim, Samantha Pleet, Left Field NYC and Tanner Goods, alongside an unique selection of vintage items from BKLYN Dry Goods.


Wolverine plans to host an array of events to celebrate its first permanent stand-alone presence in New York; more details will be released in the coming months.
The Wolverine Company Store, located at 256 Elizabeth St., between Prince and Houston, will be open from 11 a.m. – 7 p.m. Monday to Saturday and noon – 6 p.m. on Sunday. For more information on Wolverine visit www.wolverine1000mile.com.

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Introducing Ramblers Bone

Posted On: Monday, March 26, 2012 , News

On April 5th, American born photographers Mikael Kennedy and Sean Sullivan will set out from Los Angeles, CA, deep into the country on a 5,600-mile road trip to explore the heart of America.  In a project titled Ramblers Bone, Sullivan and Kennedy, both veteran travelers of the American highways, will spend 30-days exploring the southwest and documenting their travels on www.ramblersbone.com and on twitter @ramblersbone. Stayed tuned for updates and stops along the way.

Wolverine is proud to sponsor these two artists, letting them loose on the two-lane black tops and dirt roads of America deep into the wilderness of the West. We will send them off from The Stronghold on Thursday, April 5 from 6-9 p.m. (1625 Abbot Kinney Blvd., Venice, CA, 90291, www.thestronghold.com).

Sean Sullivan & Mikael Kennedy

Photo: Noah Emrich/novh.us

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