Re-Boot Yourself - Wolverine Photo Contest

Posted On: Monday, April 30, 2012 , News

Even the most rugged soles need a Re-Boot! We know our customers work hard every day and so do their boots.  As a way to say thank you, Wolverine is giving them a chance to win a new pair of Wolverine boots.  It’s easy – just “Like” our Facebook Page and then share a photo of your well-worn Wolverine boots with us by May 31, 2012 for a chance to win a $200.00 gift card. One grand prize winner will also receive a $500.00 gift card.  Everyone who submits a photo will receive a free Wolverine hat.

Click here to submit an entry. We look forward to seeing all the photos!

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Introducing Wolverine ICS for Fall 2011

Posted On: Sunday, August 07, 2011 , News

New for fall 2011, Wolverine is introducing a brand new collection of outdoor boots and shoes featuring Wolverine ICS technology. Wolverine ICS is designed to help you hike longer, climb higher and go further by providing personalized comfort and backed by a 30 Day Comfort Guarantee. By adjusting the gel disc under the insole, you can choose from one of four comfort settings – cushion, firm, inner or outer support – depending on your individual needs.

In order to perfect Wolverine ICS, Wolverine has performed qualitative consumer research, quantitative online research and numerous wear tests with passionate outdoor adventures. Based on focus groups, online surveys and field tests, Wolverine analyzed what serious outdoorsmen and women desire in their footwear; much of the effectiveness of Wolverine ICS in meeting those needs rests on this extensive research.

Check out the Wolverine ICS video below and learn more about how Wolverine ICS can work for you!

 

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Paper to Product

Posted On: Wednesday, June 29, 2011 , News

Welcome to the Wolverine Den – your online place for everything Wolverine, from FACEBOOK, Twitter, videos and the latest news.  

Wolverine has been designing and making boots since 1883.  While we understand all that goes into making a great, comfortable pair of boots we also realize most people aren’t familiar with the day-to-day processes that bring a work boot to life. So we created a video series called “American Tradition” to give you behind-the-scenes look at Wolverine. 

“Paper to Product” is the first video in the series, which uncovers our process for developing a work boot, from the initial design concept to testing of the final product. TV host and licensed contractor, Jason Cameron, recently visited our company headquarters in Rockford, MI and to meet the folks at Wolverine and discover how our boots are made.

 

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