Wolverine® receives 12th Plus Award win for Design Excellence in Work Footwear

Posted On: Monday, February 06, 2012 , News

Wolverine is honored to recieve the 2011 Plus Award for Design Excellence in Work Footwear!  Check out the award and news release below!



Wolverine® receives 12th Plus Award win for Design Excellence in Work Footwear

Feb. 8, 2012 - Retailers nationwide have once again recognized Wolverine for design excellence in work footwear; the brand received its 12th Plus Award for Design Excellence in the work footwear category last week.

“Congratulations to Wolverine for winning an unprecedented 12th Plus Award in the Work category,” stated Greg Dutter, Editorial Director of Footwear Plus Magazine. “This award reflects Wolverine’s ability to continually answer workplace performance demands.”

Footwear Plus conducts its Plus Awards annually, surveying thousands of footwear retailers nationwide and honoring overall design excellence in 20 categories. Wolverine has taken home the award in the work category for 12 of the 13 years since the awards debuted.

“Work has been the foundation of the Wolverine brand for more than 125 years. Innovating new technologies is part of our culture,” said Ted Gedra, President of the Heritage Group, a division of Wolverine Worldwide. “We are proud that our retail partners have recognized Wolverine as the industry leader in innovation.”

Wolverine’s continued success is due in part to the performance and innovation of its 2011 product offering and its patented comfort technologies.  Key products introductions included the Wolverine Corsair work boot featuring Contour Welt® technology, designed to deliver the flexibility of a sport shoe with the durability and support of a traditional work boot. The Corsair combines proven comfort technologies like Contour Welt and Wolverine MultiShox® with new enhanced materials like Wolverine ArmorTek™, an abrasion resistant wrap around the toe and sides of the boot protecting high wear areas and increasing overall durability.

Another key introduction in 2011 was a series of made-in-the-U.S.A. work boots including the Wolverine Northman boot.  Made in Wolverine’s Big Rapids, Mich., factory the Northman is inspired by Wolverine’s history of crafting work boots with classic design, timeless construction methods and materials that are built to perform and last.  The Northman has a traditional silhouette, Goodyear™ Welt construction and high quality U.S. made materials like Horween® leather and a Vibram® 360° outsole. Visit our You Tube channel to see how the Northman is made.


The Northman: Made in the USA

Posted On: Thursday, September 15, 2011 , News

Wolverine is paying homage to its more than 125-year history with a new made in the USA work boot, the men’s Northman.  Hand-crafted by the hard working men and women in Wolverine’s Big Rapids, Mich. factory, the boots combine time-tested construction methods and performance technologies for premium work boots that are built to perform and last.

Get and insiders look at Wolverine’s factory and the construction process of the Northman with Jason Cameron.


About the Northman
The Northman features a Horween leather upper – the gold standard of leather – and Goodyear Welt construction for maximum durability. The Northman also has breathable GORE-TEX® waterproof lining to ensure feet stay dry and comfortable, and is available with or without Thinsulate Ultra Insulation for warmth. Get yours in brown or black with an optional steel toe today.