Introducing Wolverine ICS for Fall 2011

Posted On: Sunday, August 07, 2011 , News

New for fall 2011, Wolverine is introducing a brand new collection of outdoor boots and shoes featuring Wolverine ICS technology. Wolverine ICS is designed to help you hike longer, climb higher and go further by providing personalized comfort and backed by a 30 Day Comfort Guarantee. By adjusting the gel disc under the insole, you can choose from one of four comfort settings – cushion, firm, inner or outer support – depending on your individual needs.

In order to perfect Wolverine ICS, Wolverine has performed qualitative consumer research, quantitative online research and numerous wear tests with passionate outdoor adventures. Based on focus groups, online surveys and field tests, Wolverine analyzed what serious outdoorsmen and women desire in their footwear; much of the effectiveness of Wolverine ICS in meeting those needs rests on this extensive research.

Check out the Wolverine ICS video below and learn more about how Wolverine ICS can work for you!