Wolverine receives 13th Plus Award Win for Design Excellence in Work Boots
New York, New York (February 2013) – Retailers nationwide have once again recognized Wolverine for design excellence in work footwear; the brand received its 13th Plus Award for Design Excellence in the work boots category last week at a footwear industry event hosted by the Fashion Footwear Association of New York (FFANY) and the footwear trade publication, Footwear Plus.
“Congratulations to Wolverine for winning an unprecedented 13th Plus Award in the Work Boots category, making it a remarkable 13 out of 14 years,” says Greg Dutter, Editorial Director of Footwear Plus magazine. “Always honing on the specific demands of its equally demanding customer base, this year’s debut of the Wolverine Individual Comfort System (ICS) delivered just that: the ability to adjust the cushioning to one’s own particular needs. It’s the level of innovation Wolverine is renowned for delivering year after year.”
Footwear Plus conducts its Plus Awards annually, surveying thousands of footwear retailers nationwide and honoring brands in more than 20 categories that push the design envelope from aesthetic, performance and comfort perspectives. Wolverine has taken home the award in the work category 13 of the 14 years since the awards debuted.
“With a 130-year history of crafting the most comfortable, durable work boots for hardworking people all over the world, innovation is at the core of Wolverine’s culture and work is the foundation of everything we do,” said Todd Yates, President of Wolverine Brand. “We are humbled and thankful that our retail partners have once again chosen Wolverine as the industry leader in innovation.”
Wolverine’s continued success is due in part to the performance and innovation of its 2012 product offering and its patented comfort technologies. Key products introductions included the Wolverine Gear Work Boot featuring Wolverine ICS® technology, an exclusive patented technology that provides four adjustable comfort settings, giving the wearer the ability to select personalized comfort for how they walk. The Gear maintains a traditional aesthetic with modern comfort and performance features including a waterproof leather upper and waterproof membrane, a slip resistant rubber lug outsole and a lightweight composite toe cap.
Wolverine ushered in the use of comfort technology back in 1992 with exclusive, patented innovations such Wolverine DuraShocks®. Wolverine has since built upon the original Wolverine DuraShocks® tradition with a long line of proprietary comfort systems that include Wolverine DuraShocks SR®, Wolverine Fusion®, Wolverine MultiShox® Wolverine Contour Welt®, and the most recent introduction, Wolverine ICS®. Since its inception in 1883, Wolverine has designed and built innovative products and continues to lead the US work/utility market today.
For 130 years, Wolverine has provided innovative footwear with superior comfort and today offers a full line of footwear, apparel and accessories. Wolverine is a division of Wolverine Worldwide, one of the world’s leading marketers of branded casual, active lifestyle, work, outdoor sport and uniform footwear and apparel. For product information or to locate the nearest retailer, visit www.wolverine.com or call 866-699-7369.